Segond Automobiles Group's history

The Segond Automobiles Group when it all started

Winston Churchill said,Success is not final, failure is not fatal: it is the courage to continue that counts” and that’s where we draw our strength, in the courage to go still further and in our capacity to constantly challenge ourselves to achieve our aims.

We have to admit that we look back on these last thirty fine years and on our more than positive record with great pride.

We have come a long way since Seat placed their trust in us in 1985; we are fortunate today to be distributors for 10 of the most prestigious marques in the automobile market:


Porsche, Audi, Lamborghini, Maserati, Fiat, Alfa Romeo, Abarth, Jeep, Suzuki, Infiniti.

The vehicles we distribute are, in large part, positioned in the Premium, Luxury and Super-sport sectors.

The Group Segond Automobiles is represented in Principality of Monaco and the French Riviera thanks to its establishments situated in: Monaco, Antibes, Menton, Cap d'Ail and Beausoleil.

It cannot be denied that it was a family affair that marked this ascent and gave a completely different dimension to the mad gamble of setting up from scratch an automobile group in Monaco. Today, we can say that the bet is won, favor also in the competence of our teams but nothing can be taken for granted, and we make performance our motivation.

We make our customers satisfaction our priority, the reason for being of our company.

That is why, since the beginning the customer is in the center of our concerns.
We so chose to steer our innovations and our deployment in the Digital and the Development of customer loyalty.
We are pleased to show it to you with the launch of a web site last generation but also a loyalty program represented by the launch of the " Card Segond Privilege ".

Stephane Colmart, Executive Director.



The Segond Automobiles Group main Figures


Explore our historic timeline with our most important dates since 1985

View our historic Timeline



​​​Our values

When a car purchase becomes a real moment of pleasure with the Segond Automobiles Group​


Our aim is to ensure that you have maximum comfort; everything has been thought out to make your vehicle purchase a moment of pleasure...

The other activities of the group

The Segond Automobiles Group is not only a vehicle distributor.

Come discover all areas of Segond Group's activities on the website : www.segond.com