The Porsche brand was founded in 1947 in Gmünd, Austria by Ferry and his sister Louise. Having taken over their father’s ambition, they lead the brand to prosperity with a quest for excellence, quality and performance of their vehicles. In more than 70 years of history, the brand’s spirit has remained intact and Porsche cars have always lived up to their commitment: performance vehicles with distinctive design, always at the height of innovation, and offering their customers the exclusivity and prestige of driving luxury sports cars.
Ferdinand was a passionate construction, technical and automotive genius, having invented concepts which would revolutionize the automotive world. He was indeed the inventor of the very first 4-wheel-drive vehicle (4x4), which he presented at the Paris Motor Show in 1900 and whose design principle was re-used 70 years later by NASA to build their lunar rovers. He also created the world’s first hybrid car. He thus maintained his technical prowess, which earned him a lot of renown. He was the creator of the first sports car after the Second World War - the Sascha - with which he won the Targa Florio race in Italy.
In 1931, he decided to strike out on his own by creating his design office. He would thus become the originator of the first 16-cylinder sports car; the Auto Union, which inspired Formula 1; but also, of the first Volkswagen. As World War II loomed, he also designed military vehicles.
Later on, in 1947, his children - Ferry and Louise - preserved his work by creating the brand Porsche Konstruktionen GesmbH. In 1948, the first car was born under the name of Porsche 356. It was followed by the Boxter named "Cisitalia".
In 1949, the brand’s headquarters moved to Salzburg and thus would begin the production of the first known sports cars.
The identity of the brand and the force that drives it today were born from the constant quest for a car that is powerful, smart and efficient. This dream, which first belonged to Ferry, became contagious and established the ideal for the car manufacturer. Louise Piëch took over the company in 1952 after the deaths of her brother and her husband.
The design of the Austrian company's cars - with its attention to detail – is still what sets it apart and truly highlights its excellence.
Its powerful cars that combine sportiness, performance and endurance, have distinguished themselves through many automotive competitions: from the legendary Auto Union created by Porsche in the 1930s - which took home many victories in the world of motorsport - to the first place in the 24 hours of Le Mans won by the Porsche 917 in 1970, and many others that followed.
Starting with 1951 - or 4 years after the creation of the brand - Porsche participated annually in the 24 hours of Le Mans and won many victories. Between 1970 and 2015, the auto manufacturer has won the famous race 17 times with models 936, 956, 962, 911 GT and 919 hybrid, among others.
More recently, at the 12 Hours of Bathurst in 2019, the 911 GT3 R took 1st place in this endurance race, once again demonstrating the dynamism and durability of the brand's cars.